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Author: Editor

UK adspend: One in every four pounds spent now goes on mobile

February 1, 2018

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.

Mobile, Social adspend, advertising, brands, content, demographics

Lidl launches wine chatbot ‘Margot’ on Facebook

February 1, 2018

Lidl UK has launched an Artificial Intelligence Wine ChatBot called Margot, giving customers wine knowledge and recommendations via Facebook Messenger.

Social Facebook, UK

Samsung now making chips for cryptocurrency mining

February 1, 2018

Samsung is making chips designed specifically to harvest cryptocurrency coins as it looks to cash in on the rise of blockchain transaction technology.

E-commerce, Mobile, News China, media, Samsung, technology

Facebook profits surge 56% despite drop in usage

February 1, 2018
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.

Ads, Content, Mobile, Social, Video content, Facebook, media

Digital publisher revenue and confidence on the up

January 31, 2018

There has been a 6.7% increase in UK publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence, according to new research.

Content advertising, content, Entertainment, media, smartphones

Hootsuite introduces scheduling and publishing for Instagram posts

January 31, 2018

Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard.

Social brands, content, media, security

AI in ecommerce? Fashion consumers have mixed feelings

January 31, 2018

Less than half of older shoppers compared to Generation Z are comfortable with Artificial Intelligence (AI) in the future, according to new research into online fashion buying.

E-commerce content, ecommerce, Google, media, retail

The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending

January 30, 2018

Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report.

Ads, E-commerce, Regulation Amazon, brands, Christmas, marketing, retail

Tech sector jobs boom: 12% increase in job ads

January 30, 2018

The number of jobs advertised in the technology sector grew by 12 per cent last year as hiring managers continue to increase spending on new recruits and fight to secure the best talent, according to new data from Reed Technology.

Ads, News technology, UK

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

January 30, 2018

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.

Ads advertising, UK
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