Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.
Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the … [Read more…]
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.
Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.
It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
With Google’s Chrome expected to make a major ad blocking announcement this week, Asaf Greiner, CEO and Co-founder, Protected Media looks at ad blockers and what it takes for both sides – Publishers and Advertisers to win this war on ads, while also protecting the consumer.
Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.