Clicksco debuts AI-based audience management platform
Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.
Author: Editor
video intelligence launches contextual video platform
video intelligence (vi) has launched vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.
JW Player takes new video ad bidding platform live with SpotX
Video ad platform JW Player has launched Video Player Bidding, a market-changing header bidding solution for video in partnership with SpotX.
Employees want tech to boost productivity, not monitor their performance
Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance.
Transparency key to making more consumers happy with data sharing
In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level
Google Chrome launches own ad blocker
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.
What gamers really think: VR needs killer app and micropayment acceptance
Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.
Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
International search trends: Which sites dominate Google across national boundaries?
Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.
Just half of UK retailers have a digital strategy in place
Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.