Matt Damon teams with Stella Artois and Water.org in hidden camera stunt
A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.
Author: Editor
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
Where to target baby boomers on social media [INFOGRAPHIC]
TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.
How can AI empower the retail workforce?
AI has been identified as a threat to the warehouse and logistics industry, but what about retail workers? A new report from Blue Yonder looks at how AI could support rather than replace human retail workers.
Less connected businesses could be missing out on $500m in revenue
Poor data integration is leading to missed revenue opportunities for unknowing businesses, according to new research.
Harvey Nichols revamps online merchandising to boost sales
Harvey Nichols has seen onsite conversion grow following an improved online merchandising strategy which encourages customers to explore its website in more depth and for longer.
Cryptocurrency payments ‘will be a reality on the high street within two years’
Over a third (35%) of SME owners expect cryptocurrency payments to become a reality on the high street within two years, according to new research.
Most brands ‘would change adtech vendor if found to be unethical’
Marketers’ concerns over media buying transparency are intensifying according to new figures.
Most SMEs planning to increase marketing spending this year
Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.
Top content marketing tips: Authenticity as the cornerstone of influencer marketing
Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.