As media buying evolves, verification and brand safety remain the key to differentiation within a competitive market. Craig Tuck, Managing Director of RhythmOne, looks at how ad tech firms can help brands while avoiding the Facebook and Google duopoly.
Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.
Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data.
The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
Manhattan Associates predicts five key technology trends will influence the UK retail environment and business strategies in 2018.
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
At this years’ Oscars, the race for ‘Best Picture’ was led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk’ – if it was to be decided by online searches.
The UK has confirmed that the country will not be part of the European Union’s Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.