As the Facebook Cambridge Analytica scandal rumbles on, Chris Ross, SVP International, Barracuda looks at how considerable change is now on the cards for businesses that let staff access Facebook and other non-work related content and apps.
As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.
The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.
Jordan Julian, Social Media Analyst, Socialbakers, looks at how marketers and brands can achieve better organic results using platforms such as Instagram Stories.
Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal, after it was revealed that potentially every Facebook user has had their information scraped.
The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI.
A new interactive tool based allows prospective entrepreneurs or shop-owners to find out how much they need to get started.
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.