Tencent and UK trade dept team up for ‘Cultural Creative’ drive
Chinese web giant Tencent and the UK Department for International Trade (DIT) of the United Kingdom (UK) have partnered to launch various “Culture Creative” initiatives.
Author: Editor
Talking to customers about their data is the key to GDPR
Consumer awareness of upcoming new data laws directly increases comfort in data sharing, according to new research.
Wrong audience, wrong results, wrong personas: Taking market research beyond demographics
It has never been easier to embark on a research project. Whether for marketing campaign, new product trials or strategic direction, the depth and breadth offered by online survey panels provides organisations with access to an extraordinary range of respondents. And yet far too few organisations are actively exploring these audiences to ensure the right … [Read more…]
Automation: Five Ways to make an SME look like an Enterprise
Customer expectations have never been higher – and while smaller companies have the benefit of both agility and innovation, delivering the same level of consistency and service offered by larger competitors can be a challenge. Mike Cockfield, Managing Director at Khaos Control outlines the five steps to automating a top quality customer experience.
Budweiser powers up ‘Bud Bots’ for World Cup campaign
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
Austria digital marketing trends: Digital use up but traditional media still dominates ad spend
Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.
Top words on Twitter: Positive phrases get more retweets
‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research.
Top tips: Powering TV with search for maximum response
Recent months have seen voice search hitting the headlines but the platform that’s actually a key driver of search is TV. Kevin O’Reilly, Chief Strategy Officer at TVSquaredexplores the best strategy for driving search marketing goals via TV.
Apple ‘banning apps that share people’s location data’- report
Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.
Only 40% of personalised messages ‘feel personal’
Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.