No more stereotypes: WFA debuts ad guide for progressive gender portrayals
The World Federation of Advertisers (WFA) has launched new guidance designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes.
Author: Editor
Retailers are losing online sales due to unhelpful websites
Almost half of consumers would be more persuaded to make expensive purchases online if websites were more helpful and contained better in-depth product information, according to new research.
“Second Screening” while watching TV ‘makes ads more effective’
The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.
Hospitality leads digital transformation of luxury category
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research.
Best and worst connected UK cities revealed: Exeter only gets 6% 4G coverage
Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.
GDPR: US start-ups better prepared than European counterparts
With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.
Five tips for fighting fraud in digital advertising
Emma Newman, VP, UK, PubMatic, outlines the most effective tactics media sellers and media buyers should employ today to fight not only basic fraudulent activity but the ever-evolving, more complex forms of fraud that bad actors are constantly introducing to the online advertising ecosystem.
One in four consumers would open a bank account with Alexa
One in four consumers would be willing to open a bank account with a smart digital assistance such as Alexa and Siri.
Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)
Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.
Snapchat lets people opt out of advertising categories
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.