Case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger
Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.
Author: Editor
CX & conversions: Store performance in the digital store
Chris Noble, Director of StoreForce looks at how digital sales impact instore customer service, as well as the role of bricks and mortar in driving online sales.
Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise
Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking.
Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets’)
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.
What’s the diagnosis? Digital strategy to brand marketing in health insurance
The health insurance market is growing rapidly, but some marketers are not realising their ambitions due to poor strategy or execution across different digital marketing channels. Suzanne Jiggens-Johnson, Director of Digital Consulting, CACI, looks at the the key channels where marketers can gain an edge.
Media firms expect ‘digital explosion’ over next 5 years
M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.
Socialbakers adds AI-powered Audience Segmentation to marketing platform
Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.
15 jobs of the future: Virtual teacher, time broker and drone manager
We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our lives. This infographic lists 15 jobs that could be commonplace in the not-to-distant … [Read more…]
Momondo, Skyscanner and Kiwi agree deal with TravelFree for commission free offers and error fares
TravelFree.info, the new website that lists the cheapest deals on budget flights, hotels, buses and cruises, has secured partnerships with Momondo, Skyscanner and Kiwi as it extends its portfolio of discounted offers to global travellers leaving from European destinations.
10 years of Twitter analysis: Most liked, retweeted, followed & more
This week marks the 10th anniversary of when Crimson Hexagon started collecting Twitter data for social analysis way back in 2008.