Social media now captures more time than live TV
Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.
Author: Editor
Universities are the biggest employer of AI talent in UK- report
The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.
Tencent Music strengthens ties with Chinese TV giant
Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.
Most UK marketers managing international campaigns (but only 11% have local teams)
Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.
England Fans in North West ‘plan to use social media most during World Cup’
England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country – communicating and posting photos via social media during the World Cup, according to new research.
Marin combats ‘walled-garden’ approach of Google and Facebook with new ad tool
Marin Software has launched MarinOne – a next generation advertising platform that lets advertisers manage integrated campaigns across both search and social for better cross-channel alignment in one place.
Father’s Day: 46% of Brits plan to spend more this year
UK shoppers’ interest in celebrating Father’s Day stands at 52%, with spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million, according to new research.
Snapchat AR ads go programmatic
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.
Carrefour and Google team up for voice shopping in France
Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.
Two thirds of Brits staying at home to watch World Cup
Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.