Editor, Author at Netimperative

Search trends: How Page 1 of Google has changed for travel brands

June 20, 2018

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

Teads debuts augmented reality video ads at Cannes

June 20, 2018

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

81% of global consumers think organisations provide ‘disconnected experience’

June 20, 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

June 19, 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

The psychology of online ads: How consumers interact with video content

June 19, 2018

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

LinkedIn campaign encourages professionals to pursue ‘own version of success’

June 19, 2018

LinkedIn has revealed a first look at its latest integrated marketing campaign, which uses real member stories to tackle stereotypical definitions of success and encourage more professionals to pursue their own unique definition.

Mobile ad tech firm YOC expands into the Netherlands

June 19, 2018

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands.

World Cup players ‘twice as valuable than clubs on social media’

June 18, 2018

The Premier League’s most prolific online ‘stars’ are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

Analytics trends: What metrics actually matter to marketers

June 18, 2018

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.