Editor, Author at Netimperative

The role of digital marketing in business development [INFOGRAPHIC]

July 26, 2018

Companies which already have an online presence are beefing up their marketing strategies, and the rest are rapidly moderating their business models to ensure compatibility with a promptly evolving digital world.

World Cup social media review: Best influencers, posts and sponsors

July 25, 2018

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

Guest comment: How AI is guiding the new customer experience

July 25, 2018

Today’s consumers have become accustomed to having instant gratification at their fingertips and businesses don’t always have the technology to facilitate the desired level of service. Ryan Lester, the director of customer engagement technologies at LogMeIn examines the gap between customer expectations and the customer experience many businesses provide, how AI is shaping the new … [Read more…]

Facebook plans office in China (despite being blocked)

July 25, 2018

Facebook’s subsidiary in China will be an “innovation hub” to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked.

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

July 25, 2018

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year.

White paper: How does GDPR affect programmatic marketing

July 25, 2018

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.

JD Sports launches music platform

July 24, 2018

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

Author: Editor

The role of digital marketing in business development [INFOGRAPHIC]

Guest comment: How AI is guiding the new customer experience

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

White paper: How does GDPR affect programmatic marketing

JD Sports launches music platform

Slow websites are ‘silent killers for businesses’

Google gets surprise profit boost despite $5bn monopoly fine

Businesses increasingly confident their digital marketing ‘achieves sales goals’