Editor, Author at Netimperative

Working together for powerful results: what programmatic in-housing really means

August 1, 2018

Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.

Ecommerce trends: Cautious consumers costing retailers

July 31, 2018

Consumers spend nearly a year of their lives agonising over whether to part with their cash, according to new research.

Brits now prefer to shop online than in-store

July 31, 2018

Ecommerce is continuing to charge the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store.

73% of consumers say email is their preferred marketing channel

July 31, 2018

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.

Amazon profits break $2bn barrier for first time

July 30, 2018

Amazon’s profits smashed estimates as the retail giant reported a 12-fold increase in net income of $2.5bn (£1.9bn) for the second quarter.

2025 may signal the death knell for cloud (as a term)

July 30, 2018

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research.

Omnichannel journey: convenience at the heart of shoppers’ research

July 30, 2018

Convenience in product research is a key consideration in omnichannel conversions, according to new research.

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

July 27, 2018

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

Case study: How Temple Spa doubled mobile revenue by adapting to online shopper preferences

July 27, 2018

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

Top tips: It’s time for retailers to embrace the app-store

July 27, 2018

Following news that retailers who invest in their own shopping app see over half of European mobile sales take place in-app, John Gillan, MD for UK and Northern Europe at Criteo looks at how in-app advertising and retargeting helps drive sales.