Online ad fraud: New certification for firms offering anti-fraud products
In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products.
Month: September 2017
Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”
German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.
Smart gifting EvaBot goes live
AI-driven virtual gifting assistant EvaBot has gone live to offer US companies and professionals a scalable service for gifting that drives customer retention and loyalty.
“Save Uber” London petition heading for 1 million signatures
A record-breaking number of signatures against the controversial move to ban Uber form operating in London makes it the fastest growing petition in the UK this year.
Grocery shoppers become ‘Digital Infoseekers’ to save money as costs rise
Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.
Pet food brand harnesses shoppable content to feed customer needs
Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.
London Fashion Week: the fashion frenzies and faux pas
With London Fashion Week well underway, the eyes of the nation’s fashion gurus are cast on the latest and greatest trends. Where this used to feel untouchable to people outside the high-end fashion industry and price bracket, now it is a reality.
Deliveroo suffers huge loss despite 600% growth
Food delivery app firm Deliveroo saw revenues grow 611% last year as the takeaway app expanded around the world, but lossses rose from £30.1m to £129.1m.
Ride sharing app Uber loses London license
Transport for London has ruled that it will not renew taxi app Uber’s private hire licence after concluding it is “not fit and proper”.