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Month: June 2017

Investors urged to confront companies that ignore growing cyber threats

June 29, 2017

A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis.

Regulation global, Regulation, security, UK

Ad platform MainAd uses AI to boost programmatic marketing for brands

June 29, 2017

Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.

Ads advertising, brands, Google, marketing, technology

iPhone 10 years on: How a smartphone changed the world

June 29, 2017

Apple iPhone celebrates its 1st decade today (29th June 2017), but how has the smartphone changed society? This new infographic from Neerja Softwares looks at some key facts and figures from one of the most iconic gadgets ever.

Mobile Apple, infographic

Mobile commerce trends: Sharing drives Apple Wallet sales

June 28, 2017

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.

E-commerce, Mobile Apple, brands, marketing, retail

Top crisps brands on digital: Popchips beats Walkers for engagement

June 28, 2017

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

Ads, Content, News, Social brands, FMCG, games, marketing, media

Online retail orders going to EU hit highest rate for four years

June 28, 2017

Online retail delivery order volumes were up 13.9% year-on-year in May, according to the latest data from the IMRG MetaPack UK Delivery Index.

E-commerce ecommerce, marketing, retail, UK

The great Cannes debate: Film and sports marketing in a digital world

June 28, 2017

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.

Content, News Entertainment, marketing, sport

Average Brit uses gadgets 60 times a day

June 28, 2017

The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research.

Mobile, News brands, Entertainment, smartphones, technology, UK

Voice takes off: 42% of Brits “using voice search daily”

June 28, 2017

There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google.

Ads, Mobile, News, Search agencies, brands, Google, Search, UK

Cannes Lions 2017: Video highlights from all eight days

June 27, 2017

The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.

Ads, Content, News, Video advertising, brands, China, Entertainment, Facebook
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