Month: January 2016
Half of consumers ‘would pay extra for a privacy-friendly app’
Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research.
Virgin Active targets New Year gym goers with #emojivation emojis
To coincide with the surge in New Year’s gym sign ups, Virgin Active has created an ‘emojivation pack’ to help people share how they get active across social media platforms.
Measuring customer experience success: TPS versus NPS – what counts?
Online retailers such as Amazon have transformed customer expectations across every market – and Communications Services Providers (CSP) are as eager to drive up their Net Promoter Score (NPS) as any other company. Yet by failing to recognise the impact of day to day network performance, or Technical Promoter Score (TPS) on the customer experience … [Read more…]