Twitter is considering ditching its 140-character limit in tweets, expanding it to a whopping 10,000 characters.
The move is the latest effort by the firm to appeal to a wider audience. If Twitter allowed tweets of up to 10,000 characters, it could produce 1,700-word messages.
Twitter CEO and co-founder Jack Dorsey has said he isn’t definitely set on sticking with 140 characters. In his message, Jack Dorsey wrote that Twitter had already noticed that many of its 300 million users already have been including screenshots of longer texts in their tweets.
He suggested that Twitter was looking at ways to give people more room to express themselves without polluting the service.
Dorsey said that imposing some limits “inspires creativity and brevity and a sense of speed”. He said it would “never lose that feeling”.
At the same time, he said Twitter wasn’t “going to be shy about building more utility and power into Twitter for people”.
He said as long as it was consistent with what people wanted to do, they would explore it.
— Jack (@jack) January 5, 2016
Officially Twitter, which is based in San Francisco, has refused to comment on its plans.
Twitter hasn’t made a profit since launching in 2006. In comparison Facebook has 1.5 billion users and made £579m between July and September last year.
Jack Dorsey, who returned to the company last July, helped create Twitter in 2006. He imposed a 140-character limit on messages so the service would be easy to use on mobile phones that could only deal with 160 character texts at that time. Those limits disappeared after smartphones took off and allowed people to use other internet messaging services, making Twitter’s restrictions look increasingly out of date.