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YouTube

YouTube takes on Spotify with ‘Audio ads’: first format for listening

November 19, 2020 by Robin Langford
YouTube takes on Spotify with ‘Audio ads’: first format for listening
YouTube takes on Spotify with ‘Audio ads’: first format for listening

YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.

Ads, Content content, YouTube

YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers

October 9, 2020 by Robin Langford
YouTube Select launches in UK: 'Line-ups' of top creators for advertisers
YouTube Select launches in UK: 'Line-ups' of top creators for advertisers

YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.

Content, Video, Viral video, YouTube

YouTube faces lawsuit over UK children’s privacy

September 17, 2020 by Robin Langford
YouTube faces lawsuit over UK children's privacy
YouTube faces lawsuit over UK children's privacy

YouTube is facing a major lawsuit over its alleged tracking of children under age 13 in the UK.

Ads, Regulation digital marketing, YouTube

Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges

April 29, 2020 by Robin Langford
Google sees ad spend decline 2% as Covid-19 bites
Google sees ad spend decline 2% as Covid-19 bites

Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.

Ads, Mobile, Search adspend, advertising, Google, Search, video, YouTube

Rise of e-learning: 800k tune in to virtual PE session for school kids

March 23, 2020 by Robin Langford
Rise of e-learning: 800k tune in to virtual PE session for school kids
Rise of e-learning: 800k tune in to virtual PE session for school kids

A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.

Video, Viral Facebook, media, Twitter, UK, YouTube

Netflix and YouTube begin temporary slow down to keep the internet from breaking

March 20, 2020 by Robin Langford
Netflix and YouTube begin temporary slow down to keep the internet from breaking
Netflix and YouTube begin temporary slow down to keep the internet from breaking

Netflix and YouTube are reducing streaming quality in Europe to prevent the internet collapsing under the strain of usage due to the coronavirus pandemic.

Ads, Content, Regulation Entertainment, Europe, Google, video, YouTube

Gumtree launches new campaign for finding ‘a car right up your street’

March 20, 2020 by Robin Langford
Gumtree launches new campaign for finding ‘a car right up your street’
Gumtree launches new campaign for finding ‘a car right up your street’

Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.

Online video, Video, Viral advertising, local, media, UK, YouTube

Highest paid YouTube influencers: The 7 year old earning over $70,000 per day

March 2, 2020 by Robin Langford
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day

As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.

Ads, Content, Video, Viral infographic, media, YouTube

Google reveals YouTube revenues for first time (as traditional ads start to slow)

February 4, 2020 by Robin Langford

Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.

Ads, Search, Social, Video, Viral advertising, Amazon, Google, Search, YouTube

Instagram ditches IGTV video button due to ‘lack of use’

January 23, 2020 by Robin Langford
Instagram ditches IGTV video button due to 'lack of use'
Instagram ditches IGTV video button due to 'lack of use'

Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.

Mobile, Social content, media, video, YouTube
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