Google sells robotics firm to Japan’s Softbank
Boston Dynamics, known for its robots such as Atlas and BigDog, has been sold by Google to Japanese telecoms giant Softbank for an undisclosed sum.
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Child safety online: Google game teaches kids to be “Internet Awesome”
Google has created a new web-based game designed to teach the fundamentals of internet safety to children.
Kevin Costner catches French high speed rail in new TGV ad
This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board.
The press release in modern marketing– dead or just resting?
With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.
Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric
Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.
ASUS begins reality TV show The Incredible Life Swap on YouTube
ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.
YouTube to scrap unskippable 30-second ads next year
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”.
All That We Share: Heart-warming Danish ad goes viral
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.
Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.
YouTube “Super Chat” lets creators make money from comments on live streams
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.