Oscars: Black Panther is fan favourite on YouTube
To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.
YouTube
Burger King under fire for ‘exploiting’ influencers in marketing stunt
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.
YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.
YouTubers, not friends, are driving kids Christmas wish lists
One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.
YouTube faces fan backlash over 2018 ‘Rewind’ video
YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.
Viral of the year: Mariah Carey brings diva-style to Hostel World
“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.
Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’
The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.
Viral of the year: Range Rover tackles London’s largest speed bump
Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.
Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel
It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.
Viral of the year: Alexa loses her voice (and gets celebrity ones)
Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities.