Spotify’s ‘creepy’ video ad banned for scaring children
A Spotify ad that mimicked horror film has been banned for “unjustifiably” distressing children.
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Has YouTube per-view revenue peaked?
Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.
MERó creates ‘Instagramable’ packaging design
Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.
Netflix now accounts for 15% of global internet traffic
Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.
New YouTube vertical video ads adapt to mobile orientation
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
Creative protection or ‘link tax’? EU votes for controversial internet copyright law
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Why ‘breaking the internet’ shouldn’t be a marketing badge of honour
No amount of hype generated from a marketing campaign should be causing websites to crash in 2018, argues Rob Greenwood, technical director, Steamhaus.
Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
KFC’s bizarre Facebook Live stream attracts 1m cat lovers
KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.