Kevin Costner catches French high speed rail in new TGV ad
This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board.
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The press release in modern marketing– dead or just resting?
With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.
Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric
Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.
ASUS begins reality TV show The Incredible Life Swap on YouTube
ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.
YouTube to scrap unskippable 30-second ads next year
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”.
All That We Share: Heart-warming Danish ad goes viral
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.
Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.
YouTube “Super Chat” lets creators make money from comments on live streams
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.