YouTube to phase out exact subscriber numbers for large channels
YouTube is phasing out exact counts for public facing channels from this week.
YouTube
Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
Fortnite World Cup: Teenager wins $3m prize as brands cash in
A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.
Shutterstock adds cinematic effects for film makers and brands
Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.
Click and Collect Cars? 27% of Brits would buy car online without test drive
Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.
Vlogger interview: Fashion brands’ approach to social media influencers is changing
Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.
D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Roku woos TV advertisers with new streaming video measurement tool
Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads
YouTube uses AI to help advertisers edit video for short form content
YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.
YouTube Originals to go free with ads
YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.