YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
No amount of hype generated from a marketing campaign should be causing websites to crash in 2018, argues Rob Greenwood, technical director, Steamhaus.
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.
The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.
In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.
Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.
As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.