Click and Collect Cars? 27% of Brits would buy car online without test drive
Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.
YouTube
Vlogger interview: Fashion brands’ approach to social media influencers is changing
Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.
D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Roku woos TV advertisers with new streaming video measurement tool
Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads
YouTube uses AI to help advertisers edit video for short form content
YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.
YouTube Originals to go free with ads
YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.
Oscars: Black Panther is fan favourite on YouTube
To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.
Burger King under fire for ‘exploiting’ influencers in marketing stunt
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.
YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.
YouTubers, not friends, are driving kids Christmas wish lists
One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.