Content chaos impacting marketing productivity and staff wellbeing
An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.
UK
Only a fifth UK public read online T&Cs (despite data use concerns)
Over two-fifths of the UK public remains unconvinced that technology developments are being governed well enough, particularly when it comes to the use of personal data.
YouTube launches AR make-up Masthead to brands
YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.
Poor website performance ‘costing retailers £10.6bn in lost revenues’
Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.
UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
Bridging the digital and offline divide ‘top priority for retailers’
Blended human and digital customer service capabilities that bridge the online/offline customer experience gap topped retailers’ investment priorities over the next two years, according to new research.
MiQ ties analytics to actions with new ‘Measure’ tool
Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.
Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.<
Sublime rolls out high-impact video solution for brands
Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.
How green is your grocer? UK supermarkets fail to meet shoppers’ sustainability expectations
Consumers are still worried that British supermarkets’ are not doing enough to go green, particularly around food and packaging waste, according to new research.