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UK

Online reviews: 42% think brand censorship ‘endangers free speech’

February 28, 2020
Online reviews: 42% think brand censorship ‘endangers free speech’
Online reviews: 42% think brand censorship ‘endangers free speech’

There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.

Ads, E-commerce brands, ecommerce, France, global, UK

Email marketing trends: mature consumers more likely to buy instore than online

February 26, 2020

Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.

Ads brands, demographics, email, marketing, UK

Online sales fall flat in January following late 2019 surge

February 21, 2020
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.

After a surprisingly strong Christmas sales period, retailer hopes of a continuation of such growth into 2020 were dashed in January, with online retail sales growth dropping back to -0.4% Year-on-Year (YoY), according to new data.

E-commerce Christmas, retail, UK

Tech job ads plunge by 52% in UK

February 21, 2020
Tech job ads plunge by 52% in UK
Tech job ads plunge by 52% in UK

The number of tech jobs advertised in the UK fell 52% from mid-2019 to the end of the year, according to new data.

Ads technology, UK

Cars of the future: No driving seat and a built in mattress by 2050

February 21, 2020
http://digitalstrategyconsulting.com/transformation/iot/cars-of-the-future-no-driving-seat-and-a-built-in-mattress-in-2050/44046/
http://digitalstrategyconsulting.com/transformation/iot/cars-of-the-future-no-driving-seat-and-a-built-in-mattress-in-2050/44046/

Auto Trader has worked alongside a futurologist to reveal its predictions for what the 2050 car will look like, predicting the technological developments and social functions of cars in the future.

Mobile games, technology, UK

Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders

February 20, 2020
Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders
Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders

2019 might not have been the stellar sales year that online retailers were hoping for but positive growth in the last quarter has potentially paved the way for 2020 to “be a lot more positive for online sales growth than it has looked for a long time”. Conor McGrath, Head of UK Clients at post-purchase communications expert parcelLab, looks at the year ahead.

Ads analytics, Christmas, marketing, retail, UK

Google ‘to open up UK user data to US rules’ due to Brexit- report

February 20, 2020
Google 'to open up UK user data to US rules' due to Brexit- report
Google 'to open up UK user data to US rules' due to Brexit- report

Google is reportedly planning to to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.

Regulation, Search Google, Privacy, Regulation, UK

Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event

February 20, 2020
Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event
Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event

This week, Salesforce hosted its ‘Now You See Me’ event, exploring the representation of LGBTQ+ people in mainstream media, highlighting that there is a greater responsibility on the media to educate society

Ads, Content advertising, BBC, global, media, UK

Valentine’s Day shopping trends: Britons go retro

February 19, 2020
Valentine’s Day shopping trends: Britons go retro
Valentine’s Day shopping trends: Britons go retro

Many consumers this year took a more relaxed approach Valentine’s day this year , with many frugal shoppers deciding to have a night in with their loved one rather than a lavish night out, according to new data.

E-commerce brands, UK

Which smart home products will Brits own in 2020?

February 14, 2020
Which smart home products will Brits own in 2020?
Which smart home products will Brits own in 2020?

Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.

Mobile Google, media, Search, technology, UK
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