Flash doesn’t always mean cash: Retailers losing sales with rich media
More than one in two consumers abandon sales from websites as a consequence of having to download additional plug-ins to view rich media features, according to new research.
UK
Social media ‘low priority’ for marketers web strategies- research
Marketers are prioritising content creation and personalisation in their website investment strategies for the next 12 months and putting social media on the backburner, according to a new survey.
Pure-play retailers are leading the way in mobile commerce
Pure-play online retailers such as Play are outperforming their high street counterparts when it comes to mobile shopping services, according to new research.
Social media ‘could provide clues for banks to tackle complaints’
The Financial Ombudsman Service (FOS) this week announced that it had received 84,212 complaints about financial providers in the UK between January and June of this year, marking a three percent increase from the final six months of last year. Of the 84,212 complaints made, over half were made in relation to Britain’s five biggest … [Read more…]
Brits swap sofa for social when it comes to ‘event TV’
With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold.
Right to reply: Google’s new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged
This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.
3 Beats Vodafone to become Britain’s Best Mobile Broadband Provider
3 has been named as the Best Overall Mobile Broadband Provider by independent broadband comparison site www.broadband-expert.co.uk in its 2010 Mobile Broadband Awards.
3 Beats Vodafone to become Britain’s Best Mobile Broadband Provider
3 has been named as the Best Overall Mobile Broadband Provider by independent broadband comparison site www.broadband-expert.co.uk in its 2010 Mobile Broadband Awards.
Email marketers failing to measure revenue generated
The UK’s email marketing sector are failing to use the tools necessary to measure the volume of sales generated by email marketing, new research published by the Direct Marketing Association (DMA) has revealed.
Blockbuster files for bankruptcy protection as online rivals soar
Blockbuster has filed for Chapter 11 bankruptcy protection in the US, as the one-time market leader in DVD rentals struggles to keep up with online competition such as Netflix and LoveFilm.