Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales
Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]