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ITV appoints 4th Screen Advertising for mobile ads

March 29, 2012

ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites.

Daily Mirror revamps site with personalised content and new ad formats

February 10, 2012

The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.

Ask lists top US and UK searches of 2011

December 22, 2011

The Japan Earthquake, Hurricane Irene and Steve Jobs death were among the top search trends on search engine Ask.com in this year.

Budweiser to sponsor Facebook’s first-ever live football match

August 18, 2011

Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network.

Interactivity ‘key to mobile advertising’

August 18, 2011

UK consumers are willing to engage with mobile advertising as long as it proves an engaging experience, according to a new report.

Orange offers Windows customers ‘free app a day’

July 6, 2011

Orange is working in conjunction with Microsoft to give its Windows Phone pay monthly and pay as you go customers a free app every day in July.

Top tips: Is Your Web Analytics Breaking The Law?

June 21, 2011

The new EC Directive on Privacy & Electronic Communications came into force last month and has caused major concerns with website managers who use web analytics systems. The new rules requires positve consent on the use of cookies for web analytics. John Harrison CEO of web analytics company Maxsi, looks at the changes, how it … [Read more…]

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