With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future.
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.