Retailers are more focused on acquiring new customers than retaining loyal customers, despite acknowledging that the latter are more profitable in the long run, according to a new study.
The UK’s high street retailers are spending an increasingly large proportion of time, money and effort on acquiring new customers, but where is the focus on customer retention and is brand loyalty in decline?
The wedding of Prince William and Kate Middleton could result in a £515.5m spending bonanza in the UK, with 6.5m Brits likely to mark the occasion in some way, according to new research.
Shopping through social media channels will take off in 2011, after a slow start characterised by cynicism from UK retailers, Ovum predicts.
Three in four (75%) of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos, according to new stats issued by Google.
Most Brits are fickle consumers when its comes to mobile commerce, with 59% of UK shoppers have not decided on the brand they will purchase before researching or buying a product online.
On the 1st January, the UK’s rate of VAT will rise to 20%. Research released today from affiliate network LinkShare, reveals that targeted marketing campaigns will be the most effective way to win business in the post-raise world. 30% of marketers* claim that mass marketing techniques will give way to individualised campaigns in 2011.
Frank Lord, VP EMEA at ATG describes a new way of shopping that puts consumers directly in the driving seat and explains why technology is the real game-changer
BT has announced it has passed the two million mark for UK hotspot networks.
Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones.