With reports of store closures on the rise, and many countries on lockdown, luxury retailers need to make sure they’re running as an effective omni-channel business. Shalina Ganatra, Senior Consultant UK at Wunderman Thompson Commerce, looks at what the luxury sector can do to prepare itself for the impact of Covid-19.
With Sainsburys and Asda limiting sales of all food items, and Morrisons announcing a series of coronavirus measures, supermarkets in particular will need to up their game if they hope to retain brand loyalty and profits in such a trying time for businesses. Paul Kirkland, Retail and Hospitality Business Development Director, Fujitsu, looks at why … [Read more…]
Has data-driven personalisation has lost its way? Some organisations are being lazy in their approach by relying on data alone. Jil Maassen, Lead Strategy Consultant at Optimizely, looks at how businesses can re-introduce old fashioned creativity in their approach, and why customer insight isn’t just driven by technology and data, but real experiences.