Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, has invested £6.5m into a new campaign – the Spots v Stripes Race Season – which began this month.
Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.
From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms.
Is it wise for businesses to publicise their client base on Twitter? Can they measure the impact of social media as part of a marketing campaign? And is there any place for the hard sell amongst a firm’s tweets? A panel of social media experts answered these questions and others at a recent round table … [Read more…]
Search technology firm Kenshoo has launched its ‘Landing Page Watchdog’, a tool that uses real-time monitoring of search advertising landing pages to help measure and act upon social media campaigns.
UK online retailers enjoyed a bumper month in January, with many pure player’ enjoying most of the spoils. In this article, a number of top industry figures give their views on how the UK online retail sector is doing.
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.
Business analytics firm SAS is acquiring Assetlink, a marketing resource management firm, giving its clients greater marketing tools
Kyazoonga.com, the website selling tickets for the Cricket World Cup final in Mumbai’s Wankhede Stadium in April, crashed seconds after they went on sale yesterday sparking furious complaints from fans. Nick Bond, web performance specialist at web traffic management company Zeus Technology, looks at the implications of such a high-profile crash.
Tweetminster, a media utility that uses data to curate news and opinion, has launched a new platform to aggregate and display content around any topic.