Search marketing and technology firm Greenlight has launched its proprietary real-time price comparison platform for paid search.
Advertisers’ spend on paid search rose in the UK for the third quarter in a row, with UK travel advertisers are out-performing other sectors, according to research from leading performance marketing company, Efficient Frontier.
Steak, the digital marketing services agency, announces the appointment of Nick Gill as Managing Director of Steak Australia.
There were 17 million Google searches for holidays made by UK consumers in August. This was a marked increase of 78% on June’s 9.5 million, according to new research.
River Island has added videos to its new website to help bring its online experience closer to that of shoppers in-store.
ThomsonLocal has announced that it has launched a local business search app for iPhone users, enabling them to access the company’s database of over 1.8 million UK business listings.
Marketers must realise that they are in complete control of the success, and failure, of their email marketing campaigns. The crux starts with their email sender reputation. Margaret Farmakis, Senior Director of Response Consulting at Return Path, offers a guide to getting your recipients’ attention.
Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey.