Creative agencies live and die by the strength of their ideas and business savvy – so how do ensure you’ve got the right people on your side? Mark Bower, MD of Coolpink, offers 5 tips to effectively fill ‘creative’ roles within agencies.
Last month saw Google update its search algorithms to filter out duplicate content, in a bid to produce higher quality results and combat so-called ‘content farms’. But have some good quality sites suffered as a result? Emily Hill, Managing Director of Write My Site, looks at the case of one publisher, ezinearticles.com.
Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know that second-rate design won’t stand up to public scrutiny. Success doesn’t happen without expertise at the planning stage, says Chris Ford from Grass Roots.
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing specialist, Efficient Frontier.
Clearly the likes of Facebook and Twitter weren’t a consideration as a channel five years ago. Now we see a process of acceptance and gradual integration with existing marketing techniques. But in its fifth year, the Adestra and Econsultancy Email Marketing Census shows there’s a long way to go…
Restaurants are the strongest performing UK sector when it comes to email marketing, while B2B sales sector has enjoyed the most growth this year, according to new data.
European integrated marketing and technology company, Amaze, has completed the first phase of its Amaze Generation project, a five-year study into today’s digital natives.
The Yahoo! /MSN Search Alliance, which rolled out in the US late last year – and with mixed results, transitions in Europe imminently. In this Right to Reply article, Matthew Whiteway, client services director at Greenlight explains why he is more pessimistic than optimistic about any significant shift in search engine user behaviour.
Cyberspace can be a lonely place for 40% of UK businesses – who get absolutely no visitors to their websites, according to the results of a new survey.
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.