What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
Overall, 78,000 homes representing 216,000 people, or 13% of the population have access to the internet, and Quest analysts predict that up to 20% of households in Northern Ireland will be online next year. These findings place Northern Ireland alongside Ireland, France and Germany and ahead of Italy and Spain in terms of Internet penetration. … [Read more…]