Bidstack expands into US with programmatic gaming ad platform
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
Entertainment
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
Facebook updates voice and video device ‘Portal’ with TV dongle
Facebook has revealed three new Portal devices: The Portal TV, Portal Mini and a redesigned Portal.
Global Halloween trends: Pop culture (and local culture) drives purchases
Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.
The best (and worst) days for email marketing
Monday is the best day for email open rates, while Saturday is the worst, according to new in-depth report looking at email marketing across industry sectors.
Facebook losing younger users in Germany and France
eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms.
Peak time TV viewing falls as half of UK households now pay for streaming
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.
Rakuten leads $35m funding boost for event marketing network Fever
Ecommerce giant Rakuten is leading a $35m round in Fever, a data-led entertainment and experience company.
Scourge of social – saviour of revenue? How older generations are transforming social
‘Old’ people can be just as tech savvy as anyone else… and they’re open to advertising, too. As the age demographics of social networks get older, Emily Knox, Head of Social and Content at Tug, looks at how marketers can adapt to the rise of the social silver surfer.