We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob Coyne, General Manager EMEA at Hootsuite, looks at the social … [Read more…]
The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have this month partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores.
Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.