Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
The site code is basically international, the way to check a keyword’s worth is pretty standard, so apart from translation services, what is so important about local knowledge in SEO you may ask? Donal Langan, Senior Consultant SEO, Stream:20, writes…
Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.
The Mobile Division of Chinese Central Television has announced it is ‘open for business’ for brands wishing to advertise on its mobile WAP portal and iPhone and Android apps.
Companies are finally overcoming their fear of social media by harnessing social tools and networks both to engage their employees and to strengthen customer relationships, according to a report.
Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research.
From February 28th this year, TV shows will be allowed to cash-in on displaying product logos in their content, following new rules from Ofcom. Roger Llewellyn, CEO at Kognitio, looks at the benefits for TV and the knock-on effect for video-on-demand services.
Organisations must improve web performance in 2011, says Site Confidence, which has listed the five worst web crashes of last year.
UK user experience design agencies Foolproof and Flow Interactive have joined forces, boosting their manpower to 70 staff with an initial turnover in excess of £5.5m per annum.
Consumers have much higher expectations of social media customer services compared to more traditional channels, according to new research.