Following the controversial release of .xxx domain extensions for pre-registration earlier in the year, 123-reg, the UK’s largest domain registrar, is has announced the successful registration of 70 per cent of all its pre-registrations for businesses operating in the adult industry and companies who have trademarked their brands.
Afilias, the domain name registry operations company behind .info, .mobi, and 14 other Top Level Domain (TLDs), is urging brands to ensure they fully understand what the new “dot Brand” Web extensions mean for their business.
As the centre of gravity for social media switches to mobile, Facebook is in countdown mode to a major mobile strategy launch in March. In the Facebook mobile social media strategy watch out for heavyweight location based services, augmented reality layers and hopefully some open Facebook location APIs. And our extra bet is that the … [Read more…]
Directory enquiry service 118 118 will be giving out free rides for Londoners in their fleet of 118 118 branded cabs.
Oniline ad management plaform Videoplaza has launched otwo new interactive advertising formats, VP Takeover and VP Ad Selector.
Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Crimtan has become the first UK-based ad network to sign to AdSafe’s new Content Rating System, to avoid placing client ads on inappropriate content.
Just under a fifth (19%) of all merchants are paying out over £100,000 a month to affiliate marketers referring customers to their sites, according to a new report.
The domain ‘Christmas.co.uk’ will be listed exclusively for sale at online domain specialist Sedo, ahead of the festive period.