Companies are finally overcoming their fear of social media by harnessing social tools and networks both to engage their employees and to strengthen customer relationships, according to a report.
Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research.
From February 28th this year, TV shows will be allowed to cash-in on displaying product logos in their content, following new rules from Ofcom. Roger Llewellyn, CEO at Kognitio, looks at the benefits for TV and the knock-on effect for video-on-demand services.
Organisations must improve web performance in 2011, says Site Confidence, which has listed the five worst web crashes of last year.
UK user experience design agencies Foolproof and Flow Interactive have joined forces, boosting their manpower to 70 staff with an initial turnover in excess of £5.5m per annum.
Consumers have much higher expectations of social media customer services compared to more traditional channels, according to new research.
A sampling of only 22 brands revealed that websites offering pirated digital content and counterfeit goods generate more than 53 billion visits per year, according to a new study.
When it comes to online retail, images can make or break a sale. In this article, Rob Tarrant at Brandbank, discusses the difficulties faced by retailers and suppliers when updating product information and imagery on websites.
This month’s top trends in digital: EU ecommerce trading | SMEs lack SEO | Marketers still scared of social media | Engaging customers in-store | UK broadband plans | Alan Sugar’s Apprentice trends | Abandoned basket emails | Travel site usability | Hollow corporations lack comms skills | Mobile money in developing countries
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.