Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways sound can enhance marketing campaigns.
Talk to anyone in the apparel and footwear retail business and you’re sure to hear the P word several times. Personalisation. Everyone is talking about it and everyone wants to get it. But does everyone really understand what it takes to give every customer what they really want? Lars Rabe, Managing Director for True Fit … [Read more…]