When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
Visual IQ has partnered with data management platform Lotame, to deliver people-based marketing insights.
The web is a digital shop window with unlimited space for retailers to showcase what they can offer to the consumer. But it’s become so much more than just another platform to sell through, argues David Brint, CEO of imaging and workflow specialist SpinMe. So why are so many retailers still missing the point of … [Read more…]