Clearly the likes of Facebook and Twitter weren’t a consideration as a channel five years ago. Now we see a process of acceptance and gradual integration with existing marketing techniques. But in its fifth year, the Adestra and Econsultancy Email Marketing Census shows there’s a long way to go…
Social networking may be grabbing the focus of digital agencies in the Americas and Europe, but don’t write-off online radio advertising. That’s the message from the on-demand social radio pioneers at Pandora as they boost their online adsales teams.
Advertisers using News International’s Times website have seen significant lifts in user engagement and brand recall, according to the results of a three-month qualitative and quantitative study by the publisher.
On 3 March the Scottish Government launched its new strategic plan for Scotland’s digital future. It will be significant for our communications infrastructure, for how government intends to engage with the Scottish people and for public sector expenditure in Scotland. Greig Tosh, Managing Director of creative digital agency CIVIC, takes a closer look.
The Yahoo! /MSN Search Alliance, which rolled out in the US late last year – and with mixed results, transitions in Europe imminently. In this Right to Reply article, Matthew Whiteway, client services director at Greenlight explains why he is more pessimistic than optimistic about any significant shift in search engine user behaviour.
Online ad network RadiumOne has launched in the UK, following its launch in the US last year.
The Marketing Agencies Association (MAA) Best awards celebrated the most successful and effective marketing campaigns at an exclusive ceremony hosted by comedian and former marketer Russell Kane last week.
This week’s movers and shakers in the digital industry: IPC | Buongiorno | QVC | Code Computerlove | Reevoo | Affilinet | IDM | nugg.ad | BT | Visit England and Lastminute | AudienceScience | Guava | Tug | Shazam | LBi and bigmouthmedia | I Spy Marketing | Carrentals | Webcredible | Capablue | … [Read more…]
Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.
For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).