Top UK brands: Internet firms Apple, Google and Facebook top list
Internet brands are now the closest to UK consumers’ hearts, with the three most popular brands in the UK coming from the web, according to a new survey.
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News Round-up: 15th October 2010
This week’s movers and shakers in the digital industry: I Spy Marketing | Videojug | Sequence | Diffusion | Tealeaf | Adconion | Rubicon Project | Recommendi |Bible Society | Transversal | Exalead | e-dialog | Tagman | Mobile Interactive Group | Effiecient Frontier | Linkshare | Consumerchoices | edigitalresearch | ATG | Global Reviews … [Read more…]
IAB Player offers video ‘how to’ guides for digital marketers
The Internet Advertising Bureau has partnered with online video and live broadcasting specialist Indigo Papa to launch IAB Player – a B2B video platform designed to drive further education within the media industry and celebrate the breadth of the online portfolio.
Guest comment: Recruitment consultants: as dead as the dinosaurs
Hiring companies are moving away from jobs boards and recruitment companies and moving towards social media as their dominant recruiting tool. Between current economic conditions, the evolution of the internet and dwindling HR budgets, the traditional approach of finding a candidate is becoming increasingly redundant. Suzanne Morrow at Dog Digital asks: are we counting down … [Read more…]
Ethnic marketing firm Indoor Media bought by Komli
Digital Ethnic marketing firm Indoor Media has been acquired by Komli Media, Asia Pacific’s leading digital media network platform.
Video ads: Branding campaigns work online… eventually
New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.
Social media and online PR: UK biz ‘not doing enough’
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Social media and online PR: UK biz ‘not doing enough’
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.