Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, up 22% on last year, according to new data.
There remain some significant challenges for brands, such as control and ROI, before they invest more heavily in social media, according to new research from the Internet Advertising Bureau – the trade association for digital advertising and ISBA, the Voice of British Advertisers.
Online retailers are very inconsistent with metrics for analysing profitability online – from their web site to specific products, customers and marketing activities, according to a new report.
This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the afternoon session, including Daniel Ek, founder of Spotify, and comedian Jimmy Carr, who speaks about his previous career in marketing…
Kieron Matthews will be stepping down from his role as marketing director for the Internet Advertising Bureau UK at the end of the year to launch a new company, The Digital Consultancy.
This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the morning session.
The majority of all UK print and television advertising now includes a web address, with British consumers preferring to be be directed to .uk addresses than .com, according to new research.
Retailers need to find ways to improve the online shopping experience without ringing the privacy alarm bells according to Frank Lord, VP EMEA at ATG.
How-to videos are on the rise, and present a huge opportunity for advertisers to engage with brands in a highly positive way. As part of Netimperative’s Digital Minds series, Tom Laidlaw, CEO of Videojug, speaks about the power of useful branded content, the long-term implications of social media and the forthcoming YouView web TV platform.
UK consumers were exposed to 221 billion display ads during the thirds quarter of this year, representing a 34% rise on the same period last year.