Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
WPP has seen its revenues climb 12.2% during the third quarter of this year, with the advertising giant cautiously optimistic heading out of the global economic crisis.
Nearly two thirds (60%) of people who ‘like’ or share branded content online are not its customers, with many feeling positive about the company after, according to new research.
Blyk has opened an office in Singapore, as the mobile messaging media firm continues to expand across Asia.
Finding a good story for Google in China is going to be tough, says Andreas Pouros, chief operating officer at Greenlight, a leading independent search specialist marketing and technology firm. His comments follow on the back of Baidu’s results, showing it continues to dominate the search engine landscape in China. Baidu also reported its advertiser … [Read more…]
Search marketing and technology firm Greenlight has launched its proprietary real-time price comparison platform for paid search.
Around a fifth of people (20.3%) claim to like or follow brands on social networks yet not enough brands are responding to consumer complaints, according to a consumer study.
Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a new report .