With the release of The Social Network this week, retelling the story of Facebook, Experian Hitwise looks at just how popular the world’s biggest social networking site really is.
The Internet Advertising Bureau has partnered with online video and live broadcasting specialist Indigo Papa to launch IAB Player – a B2B video platform designed to drive further education within the media industry and celebrate the breadth of the online portfolio.
Auto Trader has launched a new advertising report that allows its trade customers to calculate their return on investment on adverts placed with Autotrader.co.uk.
Orange and T- Mobile have finally unveiled their ‘Everything Everywhere’ brand, following the merger of the two mobile networks last year.
Microsoft is gearing up to unveil its new Windows Phone 7 operating system and a compatible range of devices. Ovum principal analyst Tony Cripps explains why its crucial that the software giant can take on the likes of Apple’s iPhone and Google’s Android in the rapidly growing smartphone market.
Digital Ethnic marketing firm Indoor Media has been acquired by Komli Media, Asia Pacific’s leading digital media network platform.
New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.
More than two thirds of marketers are expecting a rise in their online spending next year, according to new research.
The money spent on internet ads in the UK increased 10% in the first half of this year, with advertisers spending a total of nearly £2bn on the medium, according to new data.
These days marketers are keen to offer their customers preferential treatment. It is likely that increasing consumer demand, and the companies’ strong urge to fulfil expectation, has been caused by the endless flexibility of digital tools. Dann Binns, Senior Account Director at Epsilon International EMEA, gives advice on how to give customers what they want, … [Read more…]