Price comparison service Moneysupermarket.com has acquired rival company Financial Services Net in a £9million deal.
In the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized, according to new data.
Newspapers will increasingly to act more like cable channels as they move to the web and mobile apps, creating a wholesale marketplace for advertising, according to James Murdoch, James Murdoch, News Corp.’s chairman for Europe and Asia.
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
This week’s movers and shakers in the digital industry: Vivienne Westwood; MediaMind; Marie Claire; eCircle; Audeince Science; William Hill; smartFOCUS; Existem & Affiliate Window; Webloyalty; Movirtu; 7thingsmedia; dbg; Gino D’Acampo; Yomego; Clive Rich; I Spy Marketing ; IPC; GetUpdated; LivingSocial; HuzuTech; bwin; Shazam; Location International; Frog Design; SciVisum; The Extreme Sports Company; Tradedoubler; Brightcove
Search marketing accounts for more than half of all global online advertising, and is forcast to take an even bigger slice of the market in four years time, according to a new report looking at the global internet ad industry.
Google has denied building a social network to compete with Facebook, despite months of rumours that the internet giant was working on a new social platform ‘Google Me’.
After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]
Location-based media firm JiWire is running its first UK-based campaign from Hiscox, which will see the insurer advertising to people via wi-fi networks on both mobile and laptop devices.
Online classified site, Gumtree.com is working with online targeting firm AudienceScience to boost the relevance of its adverts.