In 2011, worldwide ad spending totaled $488 billion, $72 billion of which was spent on U.S. television alone. Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake—and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding and … [Read more…]

Facebook is letting users edit the comments they make on status updates, photos videos or other content posted on the social network.

Agence France-Presse (AFP) has launched “the e-diplomacy hub”, an Internet-based application that measures and visualises the presence and influence of diplomatic actors on Twitter.

Digital journialism is going mainstream, with media brands around the world carrying a wider range of digital content, supporting more devices, and drawing on digital sources more heavily than before, according to a new report.

Mobile is accounting for 7.85% of all online sales in the UK, according to new research.

Should retailers look beyond the confirmation page in order to maximise the return on investment from their marketing efforts? Dan Pearce, director at Have You Seen, argues that instead of seeing the checkout screen as the end of a purchase cycle, the initial customer purchase should be viewed as a launch pad for further sale … [Read more…]

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar.

How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage.

Google has launched the Endangered Languages Project in collaboration with the Alliance for Linguistic Diversity.

This month saw Facebook open its social network to third party ad platform sfor the first time. Tim Cross, display director at NetBooster, looks at how advertisers can capitalise on this huge new market of 600 million users, while the social network’s investors now have a new line of clear revenue.