Jawbone hit by backlash for ‘insensitive’ Fathers’ Day email
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.
Viral
Mary Meeker’s Internet trends: Get ready for a hands-free future
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
Video viral of the week: Mastercard UEFA ad gets 10m views
Mastercard has used its official 2016 UEFA Champions League sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below…
Can you win the Best of the European Internet? Lovie Awards 2016 seeks final entries
With the 10th June deadline fast approaching, The Lovie Awards is seeking entries to honour the best of the internet across Europe, from online ads and video to mobile apps and social media.
Chewbacca Mum: Kohl’s capitalises on Facebook viral that got 135m views
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.
Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.
KFC partners Baidu for robot powered store in China
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers.
Video Viral of the Week: 50 Cent spoofs MTV’s Cribs with ‘In Da Hostel’
With Snapchat set to revive MTV’s Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent.
MTV and Trojan launch 10-second sex education Snapchat series
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.
Video viral of the week: Burger King ‘pensioner team’ builds new stores in Italy
In Italy, ‘Umarells’ is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign…