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Biden to restart @POTUS Twitter account (with zero followers)

January 15, 2021 by Robin Langford
Biden to restart @POTUS Twitter account (with zero followers)
Biden to restart @POTUS Twitter account (with zero followers)

Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.

Social media govenment

The year in review: The digital trends that shaped 2020

December 18, 2020 by Robin Langford
The year in review: The digital trends that shaped 2020
The year in review: The digital trends that shaped 2020

From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]

Ads, Content, E-commerce and E-retailing, Social media, Video, Viral advertising, content, ecommerce, social media

Influencer marketing boosted by lockdown (but creators feel added pressure)

November 20, 2020 by Robin Langford
Attractive social media influencers 'can hinder the success of products they promote'
Attractive social media influencers 'can hinder the success of products they promote'

Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.

Social media

Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT

October 13, 2020 by Robin Langford
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT

The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.

Ads, Content, Social media advertising, social media

Social media fail: PureGym sorry for ’12 years of slave’ workout

October 6, 2020 by Robin Langford
Social media fail: PureGym sorry for '12 years of slave' workout
Social media fail: PureGym sorry for '12 years of slave' workout

PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.

Ads, Social media advertising, digital marketing, social media

Twitter hides Trump tweet for ‘glorifying violence’ as social media row escalates

May 29, 2020 by Robin Langford
Twitter hides Trump tweet for 'glorifying violence' as social media row escalates
Twitter hides Trump tweet for 'glorifying violence' as social media row escalates

Twitter has flagged down one of Donald Trump’s tweets after the president wrote “When the looting starts, shooting starts” in response to violent protests over the death of a black man in Minneapolis.

Regulation, Social media Regulation, social media, Twitter

Digital’s biggest influencers: 100 social media stars of the UK

May 11, 2020 by Robin Langford
Digital’s biggest influencers: 100 social media stars of the UK
Digital’s biggest influencers: 100 social media stars of the UK

The event is an annual recognition of the leaders, pioneers, entrepreneurs and changemakers at the forefront of the digital sector. Although this year’s celebration event has been postponed as a result of the pandemic, the BIMA 100 remains a landmark in the digital year and a career highlight for everyone who wins a place on … [Read more…]

Social media social media

Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

April 22, 2020 by Robin Langford
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.

Ads, Content, Mobile, Online advertising, Online video, Social media, Video, Viral adspendtent, advertising, content, digital marketing

Over half of locked-down Brits ‘want to spend less time on social media’

April 21, 2020 by Robin Langford
Over half of locked-down Brits 'want to spend less time on social media'
Over half of locked-down Brits 'want to spend less time on social media'

Over half of locked down Brits want to spend less time on Facebook and Instagram – as they admit to ‘wasting’ hours scrolling through dull content, according to new research.

Social media social media

Burger King ‘plant-based’ Whopper social media ads banned by ASA

April 17, 2020 by Robin Langford

Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.

Content, FMCG digital marketing food and beverages, Social media advertising, content, Regulation
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