UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
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Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Most Brits start online journey with search (but many don’t trust results)
Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.
Right to reply: What Google’s ‘Right to Be Forgotten’ victory means for tech and privacy
This week, the Court of Justice of the European Union ruled that “right to be forgotten” does not extend to the versions of Google’s search engine directed to non-EU member states. Ron Moscona, a partner at the international law firm Dorsey & Whitney, looks at the implications for the digital industry.
Google overtakes Facebook for user app installs (while TikTok rises)
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Right to be forgotten: Google wins court battle to keep it EU-only
Google will not have to adhere to a ‘right to be forgotten’ law outside Europe, according to a new ruling in court this week.
Global Halloween trends: Pop culture (and local culture) drives purchases
Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.
A nation on pause: UK firms holding back on technological investments
UK organisations are not innovating fast enough, and business leaders cite public nervousness as their main barrier to adopting emerging tech, according to new research.
HubSpot boosts analytics with Supermetrics partnership
Marketing software firm HubSpot has partnered with Supermetrics to expand its reporting options for clients.
Google debuts first ever B2B search campaign with ‘Find What Matters’ ads
Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.