Voice shopping trends: 17% shop using Echo or Google Home
Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.
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Guest comment: Is Google about to block cookies like Apple?
Google as the consumer champion once again? You better believe it, says Ken Leren, Founder, Marketing Town.
SEOmonitor launches free keyword insights tool
A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.
Digital drives UK ad spend to record levels: VOD, social and search lead way
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.
Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar
Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.
UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.
Most small firms now confident in SEO (but it may be misplaced)
78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.
Dropbox deepens Google integrations
Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.
Google Maps opens to ads: more sponsored listings and ‘suggested locations’
Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.
Winners and losers of Google’s search update: ‘User Signals’ and trusted brands grow in importance
The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.