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Search marketing in China: How UK ecommerce brands can rank high on Baidu

November 2, 2020
Search marketing in China: How UK ecommerce brands can rank high on Baidu
Search marketing in China: How UK ecommerce brands can rank high on Baidu

Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.

Search

Interview with Louis Monier: the internet giant who turned down Google

October 6, 2020
Interview with Louis Monier: the internet giant who turned down Google
Interview with Louis Monier: the internet giant who turned down Google

Louis Monier, Chief Scientist at Node.io, speaks with Aaron Dinin, digital media scholar and entrepreneur, the host of the new podcast Web Masters, about the early years of internet search.

Search Search

Incubeta ties organic and paid search with new ad tool for brands

September 24, 2020
Incubeta ties organic and paid search with new ad tool for brands
Incubeta ties organic and paid search with new ad tool for brands

Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.

Search Search

UK readers increasingly look to science for Covid answers during pandemic

September 23, 2020
UK readers increasingly look to science for Covid answers during pandemic
UK readers increasingly look to science for Covid answers during pandemic

Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.

Search content, Search

The battle of the SEOs: how can Amazon SEO emerge victorious over Google for product retailers?

September 18, 2020
The battle of the SEO’s: how can Amazon SEO emerge victorious over Google for product retailers?
The battle of the SEO’s: how can Amazon SEO emerge victorious over Google for product retailers?

Charlie Merrells, Chief Strategy Officer at Amazon agency Molzi, weighs up the pros and cons of Amazon and Google SEO and discusses how to “beat” Amazon SEO when the e-commerce space is more competitive than ever.

E-commerce, Search ecommerce, Search

Mint Velvet appoints Avenue Digital for paid search drive

September 18, 2020
Mint Velvet appoints Avenue Digital for paid search drive
Mint Velvet appoints Avenue Digital for paid search drive

Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.

E-commerce, Search ecommerce, Search

Voice search trends: In-car is the next frontier for voice tech

September 17, 2020
Voice search trends: In-car is the next frontier for voice tech
Voice search trends: In-car is the next frontier for voice tech

Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.

Search Search

Fashion search trends: Retailers ‘must understand Google’s keyword gender bias’

September 9, 2020

When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.

Ads, Search Search

Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

August 18, 2020
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.

Search, Social ecommerce, social media

Google to automatically delete search and location data

June 30, 2020
Google to automatically delete search and location data
Google to automatically delete search and location data

Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.

Regulation, Search Regulation, Search
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