Online video advertising will see a greater emphasis on engagement rather than clicks, with a bigger slice of the overall marketing budget spend on targeting, analytics and mobile video, according to a new report.
Oniline ad management plaform Videoplaza has launched otwo new interactive advertising formats, VP Takeover and VP Ad Selector.
For marketing professionals, Facebook can be a difficult place to generate interest. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Online marketing firm Eloqua has published a resource for … [Read more…]
Toyota has unveiled its latest concept car, designed to be as interconnected and customisable as smartphones.
The song ‘Kolaveri Di’ from Indian actor Dhanush’s upcoming movie 3 has become one of the internet viral sensations of the year.
Google has launched a TV commercial for Google+, emphasising the social network’s ‘circles’ tool allowing users to share info with select groups, and not everyone on their friend lists.
The National Geographic has launched an augmented reality promotion, letting consumers to play with dolphins to dinosaurs or place themselves in certain scenes as landing on the moon.
Global mobile traffic will grow 10 fold between 2011 and 2016, driven by video, according to new research.
Video ads get a click through rate 4-7 times higher than static image ads, according to a new study from DoubleClick.
Akash, the low cost Indian tablet is set for a commercial launch, following its Government-subsidised launch in October.