Businesses across the globe will increasingly rely on web conferencing instead of traveling to meet face-to-face in a bid to cut costs in the aftermath of the recession, according to a new study.
Disneyland Paris and Walt Disney World this week launch their first major portfolio marketing campaign entitled ‘When Are You Going To Tell Them’, showing the reaction and real emotions by children when they are told they are going to visit a Disney park.
Viewers in Spain displayed the strongest video engagement, averaging 17 hours per viewer during the month of October. Countries ranked by hours of video watched per viewer.
Approximately 85% of home and work Internet users viewed online video during the month of October. Countries ranked bu total unique users.
To promote last year’s blockbuster movie Inception, Warner hired CBS Interactive to run an innovatiove online campaign. This case study highlight how the campaign generated impressive dwell and click-through rates that beat expectations.
Facebook has introduced a new advertising program called Sponsored Stories, which turns user’s actions on the social network, such as ‘likes’ and ‘check-ins’ into ads.
French telecommunications provider Orange is in talks with video hosting site Dailymotion to buy a 49% interest for EU58.8m (£50.8m).
Music act The Black Eyed Peas have launched BEP360, an iPad, iPhone and iPod touch app that features ‘the world`s first 360-degree view music video’.
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
The Cheezburger Network, owner of popular blogs such as ICanHasCheezburger, FAILBlog and PunditKitchen, has raised $30 million in venture capital.