Xbox 360 gets motion controlled ads for Kinect
Microsoft has announced ‘NUads’ Kinect enabled adverts for its Xbox 360, letting the viewer interact and control the experience using their bodies and voices.
Video
Video viral of the week: Prometheus end credits image leads cinema goers online
To promote it’s latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it’s our video viral of the week below…
Twitter gets serious about branding as new bird logo takes flight
Twitter has introduced a strict set of instructions to go with its new stripped-down ‘Twitterbird’ logo.
Napster founders reunite for webcam community site ‘Airtime’
Napster co-founders Sean Parker and Shawn Fanning have reunited to launch a new video communication site ‘Airtime’.
Google’s augmented reality glasses ‘could be on sale next year’
Google’s augemented reality glasses, known as ‘Project Glass’, could be available in the market as early as next year, according to its founder.
Facebook’s $5 promoted status updates go live
Facebook has launched a new ‘micro-advertising’ feature on its social network, allowing fan-page owners to create more prominent status updates for one off costs starting at $5.
Case study: C4 uses new cookie law to its advantage
As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here…
Sony drops ‘download-only’ plans for PS4 console
Sony has decided to keep an optical drive for Blu-Rays in its next console, following reports that it was considering a download-only option that would rely heavily on the web.
National Rail launches travel planner smart TV app
National Rail Enquiries (NRE) has launched a SmartTV app enabling passengers to plan their train journey from the comfort of their living room.
Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days
Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…