Google plans to make TV ads ‘as relevant as web ads’
In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’.
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Ampere Analysis gets funding boost for big data analytics platform
Ampere Analysis has launched this week, looking to help firms in the information sector with a new big data analytics platform.
Facebook mobile app ad spend jumps 235% but clicks fall
Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study.
L’Oreal dalmatians spotlight skin cancer in CSR drive
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs.
Mobile campaign rewards shoppers who can find ‘virtual stores’
Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset.
Right to reply: Can the budget build a ‘Northern Powerhouse’ in the UK?
This year’s budget had a strong focus on the UK’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. DMA executive director Chris Combemale looks at some of the key economic issues and challenges that the budget raises for the marketing industry at large.
Most UK millennials engage with native ads (infographic)
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research.
SpotXchange Benelux expands to Netherlands
Video advertising platform SpotXchange has launched its Benelux operation, giving advertisers access to high-value video inventory.
Durex #connect campaign promotes digital ‘off button’
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.
Jeremy Clarkson sent free Snickers in Twitter PR stunt
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.