Digital video becoming mainstream: Agency survey
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research.
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Kuoni and Co-op pull YouTube ads from explicit Rihanna video
Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’.
Retailers ‘yet to truly connect with smartphone shoppers’
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.
NME gets more social as magazine goes free
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms.
How customers are at the heart of marketing, brand and business
Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into … [Read more…]
Facebook to share ad revenue with video creators
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.
European digital ad spend catching TV
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.
Engagement evolution and the power of digital in the NFP sector
No matter what industry you are in, engaging with your customers, members or audience is vital to the success of your organisation. In today’s technology-driven society, this means far more than having an aesthetically pleasing website or a mobile app. Placing digital at the heart of an engagement strategy will be vital in keeping your … [Read more…]
15% of Brits blocking ads: Is free content under threat?
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.
Email marketing frequency: How much is too much?
Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research.