Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into … [Read more…]
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.
No matter what industry you are in, engaging with your customers, members or audience is vital to the success of your organisation. In today’s technology-driven society, this means far more than having an aesthetically pleasing website or a mobile app. Placing digital at the heart of an engagement strategy will be vital in keeping your … [Read more…]