90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.
There is often a sharp correlation between an increase in company profits and the degree to which they use data quality solutions. Derek Munro, Head of Product Strategy, Experian Data Quality explains why organisations need to adopt a data management plan that is focused on technology in order to see the greatest benefits in data … [Read more…]
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research.
Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.