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CRM has yet to win its own budget in two thirds of UK businesses
Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research.
What’s the diagnosis? Digital strategy to brand marketing in health insurance
The health insurance market is growing rapidly, but some marketers are not realising their ambitions due to poor strategy or execution across different digital marketing channels. Suzanne Jiggens-Johnson, Director of Digital Consulting, CACI, looks at the the key channels where marketers can gain an edge.