Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new research.
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense.
In recent weeks, BT’s Genie Internet company has cut a deal with record company EMI Group, to deliver music news to mobile users registered with its portal service, while its Cellnet division has partnered with Freeserve to develop mobile services for the ISP’s subscribers. Nor have developments been restricted to the UK. In Germany, Lycos … [Read more…]
The website has been developed and project managed by NVision, who has integrated the INTERSHOP software with Waterstone’s entire book inventory and a secure method of payment and fulfilment.