2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]
As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands and consumers closer than ever. As part of our review of the year, … [Read more…]
The vast amount of information now flowing through businesses and across the internet is unlocking the potential for innovative new technologies and business models, but will need ever more robust security and protection. Erasmus Holm, EMEA marketing director at Stibo Systems, outlines his predictions for technology trends in the coming year.
After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices. This move towards a ‘programmable world’ is creating an explosion of new customer touchpoints for marketers to harvest. As part … [Read more…]
For small companies a simple post-it note or a scribble on the memo board is all that’s needed to communicate with its employees. But for SMEs, larger organisations and global conglomerates, company to employee communication is not quite so simple. Internal marketing is increasingly being recognised as a vital way of raising staff morale, and … [Read more…]
Chinese tech giant Baidu has successfully tested its driverless car on roads near the company’s headquarters in Beijing.