The latest industry standards give a boost to accountability with mobile advertising metrics and measurement of impressions finally agreed between key stakeholders. These cover banners, apps and refresh rates, and will help make mobile advertising a little easier to trade and a lot easier assess.
Apple’s App Store is rife with ‘zombie apps’ that are rarely with an estimated two-thirds of the total available being barely used, according to new research.
Mobile data privacy concerns once again made headlines this as Samsung attempted to mine customer data in exchange for a free copy of Jay-Z’s new album Magna Carta Holy Grail. The move attracted criticism from fellow rapper Killer Mike amongst others, highlighting that it was not being made clear enough to consumers that their data … [Read more…]
Incentivated has bought Ad.IQ. for an undisclosed sum, as the mobile marketing firm looks to expand.
Tesco Clubcard is trialling a new service giving customers the ability to sign up for a new card through a tablet app in store.
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution.
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.
Back in October, broadcaster Channel 4 ’s ‘Stand Up To Cancer’ telethon event in support of Cancer Research UK managed to get 360,000 intervactions. This case study looks at how mobile marketing firm Velti delivered the campaign.
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research.